Mostly, but "Give yourself Goosebumps" from my childhood was rather more interesting. It's similar to how the talk-node system works in SW games, as each page contains a scene of action and a list of options each of which leads you to another page. It's a personal version of the classic Goosebumps horror, as you yourself are the protagonist of the book's story.
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You enter a dark, foul-smelling and evil-looking house at midnight. You look around the place, wondering what to do. You see two big, black demons guarding the front door, but there is also a door to the right, which is locked, but the lock looks rusty and easily break-able. What do you do ?
Try to kill the demons and open the door (Toss a coin. If Heads, turn to Page 25 and if Tails turn to Page 28)
Try to break the lock and open the door to the right (Turn to Page 37)
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I'm sure such books come under a general category, but the most I could get out of Wikipedia was that G-Y-Goosebumps is derived from the Choose Your Own Adventure series.