In the peer review process an article is given to several experts in the field of study to examine the article and decide whether the claims made in the article are credible and advance the field of study. Sometimes they request revisions, further explanations, or even further experiments. In other cases they may accept or reject the paper outright.
In this case the "journal" decided to more or less accept the paper sight-unseen, because the topic was sufficiently sexy, and invite all of the field of study to chime in. They will then publish the paper and (presumably) selected comments both pro and con. This, in my opinion, is a blatant publicity-seeking joke on the part of the publishers of this "journal" and will not advance the field of study one whit. But they will no doubt get headlines, downloads, and interviews, which I suppose was really the whole point.